Ask any Filipino about any canned sardines brand, and it’d probably be hard to find anyone that hasn’t tasted classic Ligo flavors yet. After all, the brand has remained a staple in Filipino households even after so many years.
And since Ligo is celebrating its 70th year, let’s take a look at how the classic brand continues to make waves and remain at the top of Filipinos’ minds.
Ligo has leveled up their social media game with their humorous, pun-tastic posts. It’s like that one funny friend is behind these social media posts, one that sounds a bit corny and still laughable at the same time.
Check out this post where Ligo chose to ride on the Spongebob time card meme. It can make you smile, while also conveying their message that despite the changes in the can design, Ligo has kept its classic Filipino taste.
Here’s another post that definitely proves they like cracking jokes.
Aside from the memes, Ligo also gave a short but sweet message to its patrons. One Facebook user even thanked the brand, saying it’s been a part of his life.
But it’s not just the sardines that take the spotlight in Ligo’s range of exciting seafood choices. The brand also offers the same quality taste with other variants such as sardines in coconut milk, squid in natural ink, and mackerel. As the tagline in this post goes, “It’s always more fun kapag may pagpipilian!“
It’s also no wonder why Filipino actor Joshua Garcia partnered with Ligo sardines, as his bubbly personality resonates with the brand’s identity. You might even say this is one of Joshua’s more challengingly fun roles yet – becoming a Ligo sardine!
Ligo as Filipinos’ choice
Despite having many sardines brands to choose from, sardine users still choose Ligo. According to a test by Try and Review done in 2023, 98% of the respondents chose Ligo for its taste and undeniable quality. Some testers even considered it a “classic” in its category.
Meanwhile, some reviewers highlighted the affordability and great taste of Ligo sardines, packed with big fish in flavorful sauces.
Of course, Ligo can’t miss riding on yet another meme!
Like Gee Gomez from Try and Review, many Filipinos grew up with Ligo sardines and recall it from their childhood – maybe as their breakfast before going to school, or the Filipino comfort food one comes home to after a long day. Who could resist the combination of warm, sauteed Ligo sardines and garlic fried rice?
Despite the many changes, from its can design to brand identity, one thing remains the same and even better: Ligo has committed to maintaining its exceptional quality and taste. No wonder it has won the hearts of many Filipinos. – Rappler.com